🍪 The Cup You Can Eat

Rethinking Waste, One Sip at a Time

Imagine this:

You grab a coffee.
It comes in a sturdy, crisp cup.
You drink it.
And instead of tossing it in a bin…

You eat it.

No plastic.
No paper.
No waste.
Just one delicious, circular act.

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Welcome to the world of twiice. — a startup from New Zealand that’s redefining packaging.

They didn’t just create a biodegradable cup.

They created an edible cup.

Made from a vanilla biscuit, this cup:

• Holds hot beverages for up to 4 hours

• Has the texture of a thick waffle cone

• Is fully compostable (if uneaten)

• Adds a mild, sweet aftertaste to your drink

• Leaves behind nothing — not even guilt

It’s not just clever.
It’s visionary.

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🌍 Why This Cup Matters

We toss out over 500 billion disposable cups every year.

Yes, billion with a B.

And most of them:

• Contain a thin plastic lining (to prevent leaks)

• Can’t be recycled through regular systems

• End up in landfills, oceans, or get incinerated

Even “compostable” cups don’t always compost — not in regular environments, and not without industrial support.

So what if the solution isn’t better recycling?

What if the solution is no waste at all?

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🔁 Rethinking Packaging Through a Circular Lens

This is what circular economy champions have been saying for years:

Don't just improve the system.
Rethink the system.

Twiice is doing just that.

Their edible cup is a small but powerful example of:

• Designing for zero waste

• Merging product and packaging

• Turning consumption into a closed loop

It’s not just about eco-friendliness.
It’s about beauty, utility, and experience — all working together.

You drink.
You bite.
You smile.
You leave nothing behind.

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🧠 What This Means for Innovators & Brands

This isn't just about coffee.

It’s about the thinking behind it.

Imagine if:

• Shoeboxes became compost

• Food trays turned into pet treats

• Water bottles dissolved in rain

These aren’t far-fetched. They're happening — just not at scale.

And that's where the opportunity lies.

Brands that embrace this mindset early:

• Win customer love

• Cut compliance risks

• Reduce packaging taxes

• And most importantly — create a real story of impact

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📝 Closing Thoughts:

We need more innovation like twiice.
Not just better waste management.
But waste prevention by design.

If you're looking for something like this for the company you are working for - reach out to us at Cercle X.

Let’s keep pushing this movement forward.

Because the world doesn’t need more cups.
It needs more courage to reimagine them.

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